SEO Terms |
The Seo industry speaks using the terms shared below. If you
want to be a district of the seo industry then knowing these terms would assist
you to reinforce your information and perceive the ideas more clearly.
SEO TERMS AND DEFINITIONS| SEO glossary
(Terms in Alphabetical Order Explanation of Seo industry )
A
Anchor Text - The text written on an hyperlink is thought as
anchor text.
Alt Text- the choice text description for an image is
thought as alt text.
B
SEO Terms |
Backlink- The link to your website from the other website
excluding your own website is thought as a backlink.
Blogging- The apply of maintaining a web log and updating it
oft is thought as blogging.
Blog- consider it as an online diary wherever you can update
it and add a post on a each day.
Bait- additionally called link bait. Link building apply
which uses a free stuff or some other technique to persuade others to link to
you is thought as a link bait.
Bot- A special software for creep the net.
Broken Links- Which show a 404 not found error by Broken
Links are those links .
Black Hat Seo- Techniques utilized by black hat seo skilled
that tries to manipulative the search engine optimization algorithms whereas
ranking websites is thought as black hat seo.
C
Cloaking - it\'s a way of presenting two seperate web
content - one for the user and also the different for the search engines.
Crawler- net|an internet|an online} crawler is a computer
virus that automatically browses the world wide web to identify the hyperlinks
gift in web content and adds them to its ever growing list of url\'s to visit
called the crawl frontier.
CSS- Stands for Cascading style Sheets. it\'s a language
used for coming up with the layout,color,fonts etc of a webpage. it\'s accustomed
simply use the continual style code by separating it from the rest of the code
and makes the file light. styles using CSS load quicker.
Click fraud – Click fraud is mostly opted by webmasters to
increase their adsense revenue. Golem clicks for Google ads or Mechanism to
detect same scientific discipline .
D
Doorway Pages- These are pages that are specifically created
for redirecting users to a special (main ) page. Search engines penalize
websites which uses room access pages for spamdexing the search results.
Description Tag- A form of HTML tag which is employed to
explain the contents of an internet page.
Domain Name- The name through which any business is found on
the net. The domain name hides the main scientific discipline address of the
website and makes it easier for humans to recollect the address.
Do Follow - an attribute given to an hyperlink which guides
the search engines to crawl a link and to pass page rank to the link contained
within the web content.
Duplicate Content- Similar content on the market on more
than one web content over the net.
DMOZ- The internet\'s most comprehensive web directory
that\'s valued extremely by Google. A link from Dmoz helps to spice up the
authority of a website.
F
Flash- specialised software used for adding multimedia
system and animation to web content.
Facebook- a preferred social networking website with over
350 million members and growing.
G
Google Dance- The time period when Google updates its index
gives rise to fluctuations within the rankings of web content.This time amount
is thought as Google dance because the web content keeps on dance (moving up
and down) on the search results.
Google Bomb or Googlewashing- It refers to a spammy apply of
ranking a website for immaterial keywords by building too several backlinks for
that individual term. This apply was dated back in 1999-2000 and infrequently
happens today as Google has become a lot of smarter.
H
Heading – HTML part accustomed highlight the main topic of
the complete web content.
Hidden Text – Piece of text that remains hidden from the
user however is visible to the search engines. it\'s a black hat Seo technique
which uses same background color because the text color and different
techniques to make the text hidden from the user.
I
Inner Pages- Pages on the website excluding the home page.
IP address- web Protocol address. each laptop connected to a
network has an scientific discipline address which becomes its identity. The
appointed network uses web protocol for communication.
I Frame- Document within the current document an HTML tag
used for embedding another .
Image Links – Links that use images to link any webpage.
Image links do not use anchor text however instead uses alt tag.
Infographics- It stands for information graphics wherever
information is displayed within the form of graphics. it\'s widely used as link
bait by webmasters.
K
Keywords- Words that are selected sagely to market a website on the search
engines. folks enter these words within the question box of the search engines
to find information.
Keyword Density- the share of the presence of a selected
keyword on an internet page with relevancy the particular content (number of
words) on the net page.Ideal keyword density is between 1-3%.
L
Landing Pages- A page specifically created to generate a
lead. Advertisers usually land on a landing page once clicking an ad. The page
is a medium to generate a lead.The landing page ought to be optimized to assist
the user find adequate information they\'re looking for or to assist them
perform a decision to action.
Link Building-
a way utilized by search engine optimizers to make backlinks to a website.
Link Farm- a gaggle of internet sites which interlink each
other.
Link Partner- Websites that link to every different are
called link partners.
M
Meta Tags- cluster of tags which provide meta data i.e. data
about data. It provides information about the document as an entire.
Micro blogging- kind of like blogging with the exception
that the words employed in small blogging is lesser than the overall blogging.
N
No Follow- pass page rank to the link contained within the
web content or an attribute given to an hyperlink which guides the search
engines not to crawl a link .
O
Orphan Pages-That doesn\'t contain any inbound links A term
given to those pages .
Off Page Optimization- In straightforward words, off page
optimization are a set of techniques that are accustomed popularize netsite|an
internet site|a web site} within the world wide web. These embrace every kind
of link building techniques like directory submission, article submission,press
releases, web log creations, social media posts, rss feed submission etc.
computer program rankings are drastically improved when proper off page
optimization is finished with the employment of the chosen anchor text.
P
Panda Update - A Google update which targeted content farms.
It happened on 24th February 2011
for North American nation audience and on eleventh Gregorian calendar month
2011 for West Germanic results.
Penguin Update- A Google update which targeted internet
spam. It happened on 24th Gregorian calendar month 2014.
Page Rank- an algorithmic rule named once Google founder
Larry page which analyzes the ability of backlinks whereas ranking web content.
Press Release- Across the net along side backlinks to your
website , Off page optimization technique that helps to spread the news about
your company on the main news distribution channels .
Pinging Tools – collection of tools accustomed inform the
search engines that a website has recently been updated.
Page hijacking – it\'s a Black Hat Seo technique that
involves manufacturing duplicate copies of fashionable web content so as to
usher in internet traffic.
Q
Query- Words entered within the question box of the search
engines to find information.
QSR- Results for any search question It stands for Quoted
Search Results which represents the number of tangible internet .
R
Redirects- a way accustomed guide users to an updated
uniform resource locator to increase the effectiveness of the webpage.
Reciprocal Links- technique are called reciprocal links
Links created with the help of two approach link building .
Robots.txt- A enter the net server that guides the search engine optimization bots not to sure components or components of the website.
Referral Traffic- Traffic received by any website that comes
from different websites and not search engines. affiliate links are all counted
as referral traffic Traffic that comes from blog sites, social media sites, etc
S
Site Wide Links- an hyperlink which is gift on each page of
a website.
Spider- Name for search engine optimization robots which are
accustomed crawl the net to compile information.
Seo- form for computer program optimizers (Person who apply
the technique of computer program optimization) and additionally for the
process of computer program optimization.
Sem- Stands for computer program selling which uses paid
techniques like PPC to market a website on Google.
SERP- indicate computer program result pages.
Seo Portfolio-niche and achievements by an organized
collection of your Seo works categorised .
Sandbox – an area for brand new websites which Google keeps
before really it starts ranking a website.
Search Operators – a set of computer program operators which
helps in quicker process of customized data.
Social branding – collection of processes and techniques
accustomed establish a brand’s reputation within the social world. on-line
reputation is a major part of Social branding.
T
Title Tag- The title of an internet page an HTML tag
describing .
Two approach Links- additionally called reciprocal links.
Follows the concept of "you link to ME and that i can link to you".
then this type of linking is thought as two approach links. If an internet site
links to another website on the net and also the joined website in return links
back to the primary website .
Three approach Links- If {a website|an internet site|a web
site} links to another website on the net and in return the joined website
provides a link to the primary websites on a third website then this type of
linking arrangement is thought as 3 approach links.
TLD- Stands for high level domain. Example are
www. yourdomain .com , www. yourdomain .net, www. yourdomain .in, www.yourdomain.gov,
www. yourdomain .org, etc
Twitter- A microblogging site.
Trust Rank – the value of a website once it achieves an
exact level of trust by Google. obtaining backlinks from authority sites helps
to increase the trustrank of a website.
W
Webspam- using deceptive techniques to figure against the
computer program algorithmic rule of relevancy and authority.
Webpage- The document that's ranked on Google for specific
keywords.
Widgets – a short piece of code which performs a selected
practicality. largely accustomed serve different webmasters excluding people
who created the appliance. an ideal example of appliance is the Facebook like
button which is employed by many webmasters all over the world to reinforce
their website and to establish their social popularity.
X
Xrumer- it's an automated forum posting tool that
successfully registers and contributes to forum spam. it's a Black Hat Seo
tool.
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