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Meta Tags

 
Meta Tags
Meta Tags
Meta Tags


Meta tags contains a group of Meta components that describe the contents of the net page. Meta tags share valuable data regarding an online page with the browsers and conjointly the program crawlers. it\'s of prime importance to a pursuit engine optimizer as a result of it\'s the most effective thanks to educate searchengines relating to the topic and content of a specific online page. the data contained within the Meta tag is machine parsable i.e. it\'s not visible to the human soul whereas viewing a webpage instead it shares data with the net browsers and bots of search engines. These tags ar inserted within the space of AN nomenclature document.


What Purpose can nomenclature Meta Tags serve?

Meta Tags provides data regarding the Meta information contained in AN nomenclature document. These contains numerous components and attributes which can be wont to build a case for well relating to the content of a specific online page. Meta Tags ar a vital consider the ranking of online page in search engines. Therefore, it becomes necessary for the webmasters to produce correct data within the Meta tags regarding AN nomenclature document in order that it becomes easier for program crawlers to require apart the info and collect vital data regarding the webpage.

An Example of a Meta Tag
 
Meta tag is found between <Head> and </Head> areas of an HTML document. A good example of an HTML Meta tag is given below:-




<Head>
<Meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
<Title>Order food Online</title>
<Meta name="description" content="Order pizza, burgers, French fries, Milk shakes etc online. " />
<meta name="keywords" content="pizza, order pizza online, order burger online, order French fries online,
 order milk shake online" />
</head>


Here, fully totally different components of Meta tag ar shown. the two most significant ones ar description and keywords. These Meta tags shares data relating to the content on a specific page. just by gazing the net page you\\\'ll tell that this online page is of a eating house that delivers dish, burgers, french-fried potatoes and Milk shake on-line. These components would be delineate well within the returning sections.

Difference between Meta information and Meta tag

A Meta tag is entirely AN nomenclature tag that consists of Meta information. Meta information ar information that gives data regarding AN data. Hence, these ar information relating to information. We can say, Meta tag contains Meta information. honestly speaking, there ar hardly any variations between the two and also the general public use these terms synonymously.

The Title Tag and your page content

Although the Tile tag and conjointly the content between the body tag arn\\\'t enclosed within the meta tag but still these are vital ideas to debate at this point. The title tag includes of the title of the webpage and is seen by the guests. The title is displayed on the best of the net browser whereas viewing an online page. The title tag is that the half that\'s shown by the searchengines on the SERPS(Search Engine Result Pages)*. Hence, the title tag ought to be related to your online page content. The content of your online page is that the most significant a region of your entire online page. individuals search the net searching for useful content and if you\\\'ve got the desired content in your online page then your prospects of ranking high can increase. 3 things act so as to rank high within the search engines:-

    * you got to have valuable and distinctive content in your online page. this could be in line with the keywords selected.
    *      The title tag got to match the content of the positioning.
    * the define tag got to curiously describe the content of the positioning and will not consist just of keywords.


Detailed description of the varieties of Meta Tags

The Meta Description Tag

The Meta description tag displays valuable data related to the net web site on the search engineresult pages. the define that you simply see below headings whereas yearning for queries is that the content embedded below description tag.

Example of Meta Description Tag

An example of description tag is given below:-


<Meta name="description" content="Your description goes here” />


The content space consists of the data related to your online page. typically|this can be} often not merely a chunk of information but it got to clearly indicate the utility of the content in your online page. The content that you simply can add on description tag is forbidden to a hundred and seventy characters (it’s not that you simply cannot add on the way facet it but it\'s generally advised to remain it below a hundred and seventy characters). The optimum length got to be between 100 and fifty and a hundred and seventy characters.

Guidelines for Meta description tag

    *       Keep the content of the Meta description tag up to a hundred and sixty characters.
    * don\\\'t use duplicate description tags. every and each page of your computing machine got to have a singular description tag.
    *      The Meta description tag got to ideally describe your page.
    *       The content on the define tag is displayed on the search results thus think twice before writing the define tag.


The Meta Keyword Tag

The Meta keyword tag shares data related to the terms that ar useful in locating that specific data. The search engines use this data for locating connexion of the net page content with relevancy the keywords mentioned within the keyword tag. but as a result of excessive spamming, search engines have devaluated the worth of keyword tag whereas ranking an online page.

Example of Meta keyword Tag

An example of keyword tag is given below:-


<Meta name="keywords" content="your keywords goes here" />


The content space consists of words that ar useful in locating your data. an online page containing data relating to baby toys got to rag like , “gifts for babies”,” toys for babies”, “baby toys” “baby gifts” etc in its keyword tag. equally an online page containing data relating to gadgets got to rag like ,“cheap gadgets” “new gadgets”  “latest gadgets”,, “gadgets” etc in their keywords tag. Remember, don\\\'t spam this tag but embody entirely those words that mirror your content well.

Guidelines for Meta keyword tag

    *       Keep the content of the Meta keyword related to the net page’s content.
    * don\\\'t use duplicate keyword tags. every and each page of your computing machine got to have a singular keyword tag.
    * a perfect keyword tag got to contains 4-6 keywords.
    * try and add words that ar searchable and use short term phrases rather than long run phrases.


The Meta Author Tag

The Meta Author tag defines the author of the content. This tag recently became common owing to its thought by Google within the SERPS. presently Google uses the content mentioned within the author tag to show the Google and profile of the one United Nations agency created the net page in its search results.

Example of Meta Author Tag



<Meta name="author" content="Your Name"><Meta name="reply-to" content="Your email id">
<Meta name="owner" content="Your email id"><Meta name="copyright" content="copyright Your name">


The Meta Robots Tag

The Meta Robots Tag may be a special tag created for the program robots. It tells the robots (special code to crawl the web) whether or not or not or to not index a specific online page. The robots tag serves a special purpose of changing all the links gift throughout a webpage to No follow (restricts the link juice from passing onto totally different links gift on the page).

Example of Meta Robots Tag

<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW"> 



Tells the program robots to not index the particular online page and converts all the
active links gift on the net page into No follow.


<META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW">

Tells the program robots to not index the particular online page .Also, the link juice
passing talents of the links gift on the webpage remains active.


<META NAME="ROBOTS" CONTENT="INDEX, NOFOLLOW">

Tells the program robots to index the particular online page and converts all the active
links gift on the net page into No follow.


Please note: - The default values ar index, follow.

Example Usage of a Meta Tag- the due to use a Meta Tag

A simple example of Meta tag is given below:-


<head>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
<title>Your title goes here</title>
<meta name="description" content="Your description goes here. " />
<meta name="keywords" content="Your keywords goes here" />
<meta name="zipcode" content="Zipcode for business" >
<meta name="robots" content="noodp" >
</head>


Other Attributes

Meta name revisit-after

This attribute guides the program robots to go to the net page when a amount of days mentioned within the content space of the tag.

Example

<Meta name="revisit-after" content="7 days">



With this tag, the robots area unit indicated to go to the location when a spot of seven days.

Meta name contact

This attribute is employed to feature associate degree email address.

Example

<Meta name="contact" content="emailaddress@domainname.com" />


Meta name copyright

This attribute defines copyright data of the document.

Example

<Meta name="copyright" content="name of owner">



Meta name distribution

This attribute is employed to declare the distribution of your online page.
Distribution will be world, native or for internal use.

Example


<META NAME="Distribution" CONTENT="Global">


Meta name expires

This attribute declares the expiration time of this document. This tag is helpful for WebPages that area unit created for a such that amount of your time based mostly upon any event or happening.

Example


<Meta name="expires" content="date">


Meta name language

This attribute of the document defines the language .

Example

<Meta name="language" content="language">


Meta name reply-to

This attribute helps individuals to search out out the e-mail address of the involved
person who has to be contacted relating to any relevance the document.

Example

<Meta name="reply-to" content="email address">


Meta equiv refresh

This attribute defines the time-frame of however long ought to the browser wait
 before refreshing the webpage.

Example

<Meta http-equiv="refresh" content="value">


Meta equiv resource kind

This attribute defines the kind of the net page.

Example

<Meta http-equiv="Resource-Type" content="value">


Meta equiv script-type

This attribute outlined within the document defines the kind of scripting language .

Example

<meta http-equiv="Content-Script-Type" content="value">


Meta equiv style-type

This attribute defines the fashion sheet to be employed in the document.

Example

<Meta http-equiv="Content-Style-Type" content="value">


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