Proving the Value of SEO

Have you scan (or been bludgeoned by) all those articles concerning however SEO is purportedly dead? Or does one feel that, despite obtaining lots of traffic and rankings, you’re not really getting any new customers? square measure you inquisitive if all of your SEO efforts are literally providing real results? It are often arduous for those that don't seem to be SEO professionals or subject-matter specialists perceive|to grasp} or understand the worth that effective computer program improvement will wake your business.Positive trend

So if you’re making an attempt to persuade the higher-ups at the corporate that this can be one thing you wish to urge attached , you'll be facing Associate in Nursing uphill battle. however do you have to approach matters, then, once it looks like each different day somebody needs to assert that SEO is dead?

Proving the Value of SEO

The answer is within the approach. though web site traffic and high search rankings square measure an enormous a part of the general SEO expertise and success, it's not everything.

Most business homeowners realize it terribly frustrating to examine their businesses drop once rankings fluctuate, and, sadly, it's usually because of uncontrollable, outside factors. So, if there square measure such a big amount of belongings you can’t management, why pay time or cash on SEO? wherever is that the profit if traffic and rankings will vary therefore drastically and if sales numbers aren’t matching the traffic and page views you're seeing?

Simply put, SEO will facilitate bring your company complete awareness, new customers and a promoting strategy that has the flexibleness to stay up with the constant changes within the business and formula. All of those advantages take time, though, that is tough for several business homeowners to swallow.

They want and expect their rankings to extend forthwith, that is apprehensible, however building sturdy complete awareness on the net and maintaining with the evolving search engines is crucial to the long-run success of the corporate. love it or not, that sort of factor can take your time.

People who add SEO need their shoppers to trust them, and, most of all, see the advantages they're providing. Understanding SEO In a single year, Google may amendment components of its formula several, many times. raise that quite ten major updates and therefore the launch of apodiform bird last year, that modified the method Google conducted searches entirely, and you’re viewing a really volatile marketplace. this implies that ways and methods even have to vary. The SEO models that worked simply a few years agone square measure merely growing additional inapplicable. (Note that this doesn't render the whole business dead, simply completely different.) seo infographicsYou ought to be high of of these changes and updates as a result of seventy fifth of search users don’t trouble wanting past page one, and therefore the major search engines square measure influencing up to half of 1 mile of business purchase choices. fashionable SEO is all concerning understanding the fluctuations within the algorithms and adapting the campaign consequently. this could not get you onto that 1st page forthwith, however it'll assist you stay relevant whereas all those websites UN agency go against computer program tips square measure penalised and abstracted of your method. In fact, what you actually ought to perceive concerning SEO is that whereas it's concerning building rankings, it goes deeper than that. It’s concerning ensuring the content that folks would like is instantly accessible once they perform a quest. this implies that

Associate in Nursing SEO skilled might begin with a web site audit however march on to several different things, including: Content promotion and production Social media improvement Ongoing web site audits Improving indexability and crawlability Consumer research and target persona development Ensuring your web site fits inside the search engines established best practices What you wish to require off from this can be that SEO isn't almost about the search engines. It’s not concerning tricking or manipulating them. It’s concerning building higher websites. Building complete Awareness with SEO Principles SEO may also be Associate in Nursing unbelievably valuable brand-awareness tool. Your company has to stand get in the computer program and social media environments. correct SEO will facilitate establish your complete presence on-line and develop complete signals. This helps your company become instantly recognizable, memorable, and trustworthy to your customers and therefore the search engines. You could say that simply creating it to the highest of the rankings could be a great way to make your complete. After all, folks square measure additional seemingly to assume that whoever is in this desired #1 position should clearly be the authoritative supply, right? Once again, this doesn’t quite hit the mark. there's definitely some truth thereto – folks can assume you have got one thing to supply if you’re in this high spot – however it doesn’t take long for them to click off from your web site if you don’t have something to supply.

Proving the Value of SEO

And if their expertise was dangerous enough, you'll have done additional damage than smart to your name. SEO is de facto concerning building higher websites and addressing the wants of the client. This means, as a part of SEO, you will: Promote relevant, helpful content Develop a novel point Increase on-line community interaction Your complete could be a massively valuable plus, and, as you determine yourself on-line, this can be however you'll flip those casual guests into paying customers. Increasing Customers and Sales This is rock bottom line… and this can be wherever SEO proves its price. It’s all concerning conveyance in new customers to your business through your overall on-line presence. smart rankings square measure clearly still a district of on-line promoting, however an energetic complete awareness makes your company additional visible – and appealing – to current and potential customers. Through organic and direct traffic you'll be able to capture customers UN agency square measure craving for your product, and since your complete awareness is on purpose, they're going to apprehend your company is that the best choice to suit their wants. An

SEO strategy that's tailored to your company’s long-run goals can offer price. it'll take your time, to be sure, as a result of the search engines have plenty of demands – one in all that being that you’ve well-tried your value over time. Despite the quantity of ups and downs your rankings bear, your SEO investment can contribute to your long-run success that systematically drives traffic and promotes your complete notwithstanding what proportion the formula changes.

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Google Algorithm Update Promotes Mobile-Friendly Searching

Google Algorithm Update Promotes Mobile-Friendly Searching

Does your website pass the mobile-friendly test?

While you were busy buying your Thanksgiving turkey Google quietly enforced another rule that affects websites that haven’t regenerate to a responsive (mobile-friendly) platform. If your web site isn't optimized for mobile traffic, you would like to create it a priority. Google anticipates that 2015 are going to be the most important year nevertheless in mobile device looking whereas desktop looking can still decline.Google Algorithm Update Promotes Mobile-Friendly Searching

Google hinted of this returning rule update, and can be rolling it out globally over ensuing few weeks.  In their ever-increasing efforts to produce users with a stronger search expertise Google created criteria for what defines a website as mobile-friendly and provides a take a look ating tool to work out if sites pass the mobile-friendly test.Google Algorithm Update Promotes Mobile-Friendly Searching

Googlebots can use the factors listed below to work out a site’s mobile friendliness.

The content should not be wider than the screen. Links should not be too approximate to create it straightforward for users to pick out the proper link. Text should be massive enough to browse while not zooming. The site should avoid victimization software package for mobile devices, like Flash, as a result of Googlebots cannot browse its content. Sites should work content to the screen device, whether or not smartphone or pill, therefore users don't have to be compelled to scroll horizontally or zoom. To see if your website passes the mobile friendly take a look at click here. Websites that don't embrace mobile-friendly practices can suffer the terrible change of their sites in Google’s index. Sites that score high within the mobile-friendly class are going to be rewarded with augmented rank results whereas sites that score poorly for are going to be fined. Sites that pass the mobile-friendly take a look at can receive a special label next to their web content in search results that indicate its mobile-friendly improvement compliance.Google Algorithm Update Promotes Mobile-Friendly Searching

Of course this can be advantageous for {site|website|web website} developers and programme optimizers WHO can doubtless expertise a surge in business from site homeowners needing updates. twenty five % of all websites—roughly seventy four.6 million—are currently engineered on WordPress. to fulfill the demand of Google’s mobile-friendly compliance developers have created many plugins that change sites to exhibit a mobile-friendly version, but this selection is additional of a fast fix. Sites that absolutely convert to a responsive style can have the advantage over sites that area unit victimization plugins. In addition to making a Mobile-Friendly take a look at Tool, Google has additionally adscititious a replacement section within the search traffic menu of Webmaster Tools that indicates a site’s Mobile Usability. It surveys usability errors that embrace bit component closeness, content size, font size, viewport configuration, and flash usage.Google Algorithm Update Promotes Mobile-Friendly Searching

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5 Ways to Destroy Business Credibility in Less Than One Minute

5 Ways to Destroy Business Credibility

Are you guilty of neglecting your web site and on-line presence? in step with an online credibleness study done by Stanford University, seventy fifth of users admit to creating judgments a few company’s credibleness supported a website’s style. Moreover, there's mounting proof that brands with very little to no social media promoting area unit additional seemingly to suffer from poor on-line conversion.5 Ways to Destroy Business Credibility

Is your web site slow? Not mobile-friendly? Unsecure? watch out for these digital follies—they can cause poor user expertise and destroy your business credibleness quicker than you'll be able to click refresh.5 Ways to Destroy Business Credibility

1) Lacking Social Media Presence

If you're thinking that not having a robust social media presence doesn’t negatively impact your bottom line, you’re wrong. tho' measurement ROI for social media promoting and complete promotion are often ambiguous, there's a robust correlation between social signals and conversions.

Customers have become more and more dependent on social proof, i.e. testimonials from their sure circles, moreover as general opinion from mixture review ratings on sites like Google Reviews and Yelp. If customers look to social media channels to {find out|to be told} additional a few complete before creating a buying deal call and find scarce social data, the possibility of conversion drops dramatically. in step with HubSpot, social media incorporates a 100% higher lead-to-close rate than outgoing promoting.5 Ways to Destroy Business Credibility

2) Poorly Designed 

web site Even if a company’s web site was well-designed 5 years past, it’s seemingly noncurrent currently. generally users area unit willing to slog through a web site if it's the mandatory data, however if the user expertise is frustrating, the bounce rate can increase and Google can punish the location by decreasing its index standing. A visitor’s chance to convert to a paying client is heavily influenced by their expertise on the company’s web site. above all, users appreciate simply passable sites, clean style, clear calls-to-action, Associate in Nursingd obvious ways that to contact the company—including an email, signaling, and physical address. applicable use of key terms, sensible web site maps, and correct descriptive linguistics also are factors.

 3) Slow web site Speed

 If a webpage hundreds like sirup, it'll become orthogonal. Google offers web site speed tools and suggestions on a way to increase speed as a result of quick and optimized pages cause higher traveler engagement, retention, and conversions. wife Magazine revealed a study done in-house by Walmart.com, that found that for each one second of load time improvement, the location old up to a a pair of increase in conversions.5 Ways to Destroy Business Credibility

4) Non-responsive style 

 Is your web site designed to figure with mobile devices? sensible Insights reports that in 2014 conversions from tablets outgrew conversions by desktop and this trend is predicted to continue. In Associate in Nursing formula update last November, Google started factorisation a site’s mobile-friendliness in search rank. which means if users area unit having a nasty expertise on a web site as a result of it hasn’t been updated to figure with a smartphone, smartwatch, tablet, etc., an organization might expect to visualize a directly connected drop by traffic.

5) Unsecured web site 

Users have long been cautious of internet sites that don't seem to be secured—those lacking information encryption—but currently Google has taken action by drooping sites that don't use secure information transmission, in spite of a site’s trade. whether or not it’s Wikipedia or a business portfolio web site, it must be secured. Users will tell if a web site is secure by checking to visualize if

Associate in Nursing s follows the HTTP in a very site’s computer address (https) or yearning for the padlock icon within the search bar. This shouldn’t return as an enormous surprise given all of the recent huge hacking attacks. on Google engineered a feature into its Chrome browser to warn users regarding websites that don't scramble their information throughout transmission so as to safeguard their users from identity thieves and even character. Making this stuff a priority can improve a website’s technical integrity with Google and can increase user expertise, which is able to additionally augment a site’s index. attempt these aspects won't be Associate in Nursing implausibly sophisticated enterprise,but can take time. name investment is critically vital to a company’s success thus addressing these 5 influencers will definitely increase a brand’s wealth and preserve its credibleness.

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Update: Google begins using information from indexed apps as ranking factor

From Google’s Official Webmaster Central Blog:

Google begins using information from indexed apps as ranking factor
As a lot of individuals use mobile devices to access the web, our algorithms ought to adapt to those usage patterns. within the past, we’ve created updates to make sure a web site is designed properly and visible  on fashionable devices. We’ve created it easier for users to search out mobile-friendly websites and we’ve introduced App classification to surface helpful content from apps.

More relevant app content in search results

Google begins using information from indexed apps as ranking factor
Starting nowadays, we'll begin to use data from indexed apps as an element in ranking for signed-in users WHO have the app put in. As a result, we have a tendency to could currently surface content from indexed apps a lot of conspicuously in search. to search out out a way to implement App classification, that permits United States to surface this data in search results, have a glance at our gradual guide the developer web site.

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10 WordPress SEO Questions That Took Me 10 Years To Answer!

10 WordPress SEO Questions

Looking to implement WordPress for your web site or blog? Let journalist Khan provide you with the run-down on the SEO implications with these commonly asked queries.10 WordPress SEO Questions

Of the various completely different content management systems and internet commercial enterprise platforms I’ve done SEO for, WordPress is that the preferred.10 WordPress SEO Questions

Blogs, company internetsites and web outlets run on WordPress. Designers area unit fascinated by its skillfulness and also the vary of diversifications potential with it. Users love its simplicity and effectiveness.10 WordPress SEO Questions

It’s a straightforward blogging system that wants very little or no data of committal to writing, web site style or different technical details. Nearly twenty fifth of the world’s high ten million websites — together with TIME, Mashable, promoting Land and program Land — area unit engineered on WordPress.10 WordPress SEO Questions

But being simple to use, WordPress conjointly makes it tempting to require on belongings you shouldn’t — or overlook/ignore vital components of SEO which will cause issues with business growth, success and profit.10 WordPress SEO Questions

This column isn’t a in small stages guide to WordPress SEO, however can address a number of the frequent queries I’m asked regarding SEO for WordPress websites. it'll familiarise you with WordPress SEO and dispel a number of the myths and information regarding SEO normally.

Question #1: I’ve detected That WordPress Is program Optimized (Out-Of-The-Box). Is That True?

No, there isn’t such a factor as a research engine optimized CMS. although WordPress is program friendly, you'll still got to do some manual SEO work for best results. simply shift to WordPress won’t rank your website on Google’s front page auto-magically.10 WordPress SEO Questions

The myth of the “SEO Optimized CMS” continues to unfold solely as a result of CMS vendors have created it a novel point. They announce it at consumer conferences. They with pride state it on their websites. They highlight it on promoting materials. They speak of it at conferences.

And it works!

Business house owners or leaders while not abundant technical data regarding SEO typically cannot distinguish between the similar-sounding terms “search engine optimized” and “search engine friendly.” I’ve seen corporations invest the equivalent of annual salaries of a team of staff on a replacement CMS that was chosen over others solely as a result of they believed it'd cowl all their SEO wants.10 WordPress SEO Questions

Sadly, that’s not however it works. What WordPress will supply could be a nice place to begin. you'll build a website while not defrayal abundant time or cash, and simply weave further SEO components into it — if you recognize however.

Question #2: I’ve put in A WordPress SEO Plugin. meaning I Don’t want associate SEO adviser, Right?

Umm… no.

SEO isn’t a “quick and simple install.” It’s not jailor. It’s not “set and forget.” That isn’t however SEO works. SEO could be a continuous method that ought to be woven  into the material of your current promoting efforts.

There’s no WordPress plugin which will cowl all components of SEO, even as a good hammer won’t by itself assist you build an incredible new house! Configuring your SEO plugin properly could be a step within the right direction — however it’s solely the primary step! the large image could be a ton additional advanced and comprehensive.10 WordPress SEO Questions

You need a specialist operating for you World Health Organization understands organic search, is aware of however SEO strengthens your promoting, and keeps you from creating pricey mistakes. This person ought to be engaged in a very long-run relationship with you — either as a member of your employees or a consultant/agency on a monthly retainer – to make sure that you just perform at your best.

Maybe many world examples can facilitate illustrate this higher.

When you upgrade WordPress, or a plugin, or install a replacement plugin or theme, it'll alter your website’s code. These changes could negatively impact your site’s SEO if not properly accounted for, that might price you lost rankings.
Adding new plugins will slow your website down. website loading speed is a crucial ranking consider Google’s algorithmic program — and simply that innocent amendment might negatively impact your rankings.

Content promoting is essential for each on-line business. Optimizing your content for specific keywords supported SEO analysis will do wonders in attracting your ideal prospective customers, participating them, and changing them into consumers. WordPress alone won't be able to advise on keyword trends around that you ought to build this content.
Running periodic SEO audits will make sure that your website is often optimized and able to keep informed the dynamic  SEO surroundings. Having a WordPress SEO adviser on faucet for recommendation and steerage will increase organic traffic such a lot that it pays for itself persistently over.

Question #3: however Do I selected the simplest WordPress SEO Plugin For My Website?

There area unit 2 SEO plugins that distinguish themselves from the rest: tired One SEO Pack and WordPress SEO by Yoast. the previous is slightly additional widespread, whereas the latter is slightly higher rated. (I use Yoast, myself.)

Keep in mind that you just {may also|can also|may|may furtherly |might also|may additionally} want additional plugins for tasks tangential to SEO, like one that enables you to implement your analytics following code across the web site.10 WordPress SEO Questions

Before deciding that plugin(s) to use, here area unit some vital inquiries to address:

Compatibility: is that the plugin compatible with different practicality and technology on my site? can it still be compliant within the future? Don’t build assumptions. decide 1st.
Support: can there be adequate technical support for the plugin from the developers, or the community? investigate support forums, reviews and feedback from long-run users to create your assessment.

Usage/Popularity: however widespread is that the plugin? several downloads is a sign of widespread use, and a community of older users World Health Organization offers you ideas or facilitate troubleshoot issues.
Future Development: will the team or company developing the plugin have a history of change associated rewriting their solutions? shopping for themes and plugins from purported vendors and Elite suppliers on marketplaces like themeforest and codecanyon is safer than attempting out one from an unknown supplier while not a account.

Question #4: however Do i select a decent WordPress Hosting Solution?

Many factors — like price, simple installation, and internet server management — will influence your selection.

If you have got the resources, time and capability to trot out hosting, upgrades, backing up knowledge and restoring the location, get a virtual personal server (VPS) and manage everything yourself.

If not, a managed WordPress hosting resolution handles your technical, security, administration and performance problems for a modest fee, going you unengaged to target your business and handle things like content creation. Plus, you'll sleep higher at night!

A few additional things to think about together with your web log hosting include:

Support For Plugins: Some hosting suppliers won’t allow bound plugins. Check if which will have an effect on you in any manner.
Backup & Restore: many suppliers supply “one click” solutions to revive your website from backups if something goes wrong.

Staging Environment: Having some way to make, check and experiment together with your website out of the general public eye, so simply publish it later, will be useful.
Reputation: Some suppliers look nice on the skin, could even be robust brands, however supply low-quality hosting solutions. Do your analysis rigorously to avoid bother down the road.
Beware Of Affiliates: WordPress hosting services which provide partners a commission for referring new purchasers will be more durable to guage as a result of reviews area unit biased and infrequently not factual. watch out whereas deciding on the premise of such lopsided reviews.
Expertise: A hosting supplier may very well be a WordPress specialist — or simply associate skilled at selling! Check this out before you create a choice. A silly factor like slow internet servers or a careless security system will hurt your business web site badly.

Question #5: will Free WordPress Themes Hurt My SEO?

Well… affirmative and no.

A great good thing about WordPress is that the immense array of free themes offered. several area unit harmless and area unit nice decisions for any web site pr web log. Some, however, will hurt your SEO. take into account the following:

Are There Any Spammy Links? A WordPress theme that’s given away as a part of a link network or SEO manoeuvre will hurt your organic search visibility and SEO results. If you're not permissible to get rid of links, don’t use the theme or templet.
Will or not it's Updated And Supported? Few free themes area unit patched against security vulnerabilities or upgraded for future WordPress releases. that might be unhealthy for your SEO.
What Do Others Say regarding It? User reviews and feedback will tell you if the developers area unit sure and have a decent name.
Does It Follow Google’s pointers And SEO Best Practices? Run a fast quality check on the demo website and see if it meets Google’s pointers, is mobile friendly, hundreds quickly and is coded well. This analysis will prevent lots of frustration soon.
Is It Well Crafted And Mobile Friendly? the simplest themes look enticing and area unit coded properly, following standards and best practices. Sites that aren’t mobile-friendly risk being born from SERPs.

Question #6: What’s higher for SEO — putting in WordPress On a replacement Domain, Subdomain Or Subfolder?

That’s a good question if you have already got an organization web site and wish to feature a web log. wherever to put in WordPress? Let’s consider your choices.

New domains area unit sometimes relevant for fugacious campaigns, like event promoting or product launches. however hosting your web log on a contemporary domain is associate choice. whereas you'll not attain identical SEO result as for your “main” company web site, associate older SEO adviser will assist you reach your audience expeditiously, operating together with your artistic agency associated developers in obtaining things right and preventing an organic search debacle.

By serving to content marketers target what your audience cares regarding, testing if artistic ideas area unit probably to figure, and adjusting the site’s keyword strategy fitly, your probabilities for achievement will be maximized. however 1st raise if you’re positive you actually want a replacement domain.

If not, your web log could also be hosted on a subdomain, like blog.yourcompany.com

My own expertise suggests that, for a blog, it's best for SEO after you install WordPress in a very subfolder, like yourcompany.com/blog.

Question #7: can Adding A Post to several WordPress classes Be smart For My SEO?

On WordPress, you have got the choice to assign your pages and posts to over one class. however however can it have an effect on SEO? Not too badly — if you are taking care.

When you post identical content in many classes such that it seems on over one computer address, you have got duplicate content. this suggests you either should avoid doing it, or inform Google that version of the page is that the original that is to be indexed. you'll do that exploitation meta directives and rel=canonical.

If your content can solely continue to exist one computer address, you probably won’t got to worry regarding duplicate content problems (even if different pages on your website contain associate excerpt). take care to visualize together with your SEO adviser to check however your specific WordPress theme handles classes.

Question #8: My Fancy New WordPress Theme Uses HTML5 And Multiple Instances Of H1 Tags Per Page. Is That unhealthy For SEO?

Though exploitation H1 tags over once isn't wrong from a committal to writing or style purpose of read, it’s not ideal for SEO. HTML5 opened the door to the current observe, however once folks use multiple H1 tags on a page, it will be seen as spammy and damage organic search rankings.

I recommend that you just solely use H1 for the primary heading, that is commonly the foremost vital one on the page. Keep the recent byword in mind: If everything is very important, then nothing extremely is!

Question #9: however am i able to Improve My SEO With WordPress Widgets?

WordPress widgets build it simple to publish identical blocks of content across multiple pages, like sidebars and footers. that will not be dangerous or harmful for SEO, although it seldom offers any advantage.

A smarter thanks to use WordPress widgets is to supply tailored content centered on what the traveler finds thereon page. This adds price, is easy, and enhances the browsing expertise. you'll use widgets to

Add a social layer that promotes engagement with a community application plugin like BuddyPress.
Add a media plugin in order that users could transfer pictures and videos.
Feature new forum members and their posts or photos.
Make new content within forums and teams easier to get.
A strategy like this may work equally well for any website, like one regarding dog coaching, or travel or cars. WordPress widgets allow you to target sub-niche audiences at intervals your niche, participating them in content they need expressed interest in. They act like victuals injections for your business!

You’ll improve traveler loyalty, and build it easier for search engines to know what the page is regarding.
Because you’ll delight guests, there’s the next likelihood of obtaining additional incoming links or Facebook ‘likes’ or Google +1s.
Plus, it makes new content within forums and teams easier to get, each on search engines and by guests to your site’s home page.
The key SEO lesson here isn’t to feature several new things or a broader vary of content, functions or offerings, however instead to slender down on to the topic or topic being mentioned thereon computer address. Less is additional. take away muddle that isn’t moving you nearer to your business goals.

A word of caution: watch out with site-wide links that don't seem to be 100% relevant. keep centered on the subject. If the link isn’t relevant in context, remove it.

Question #10: will It Hurt My SEO If I’m Not exploitation The User’s Native Language?

While you'll use WordPress in another language, you ought to continuously set it up to talk your visitor’s language. that gives a more robust, richer, additional engaged user expertise, which reinforces your SEO.

The WordPress community has already translated the tool into several languages. you'll piece your installation through the administrator panel — with none committal to writing or technical skills.

Because it isn’t a decent user expertise to combine languages on your web site, ensure you translate all WordPress plugins into your language conjointly. Before shopping for it, check to check if a plugin is translation-ready, in order that you'll translate it employing a program like Poedit. Do identical for any WordPress theme you put in. This becomes significantly vital if you intend to expand your business into new markets, countries and regions.10 WordPress SEO Questions

Avoid localization by informatics as a result of several internet users area unit on proxy servers and VPN switches which may build it appear as if they're in another location or country. Don’t mechanically switch languages, making confusion within the visitor’s mind.

I hope you enjoyed these sensible WordPress SEO tips. I’ve tried to target widespread ones from my expertise. you'll produce other nice tips to share, or inquiries to raise. Please be a part of the discussion by posting a comment or question below.

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