Is Guest Blogging Really Dead ?

InfoTech SEO

So unless you have been activity beneath a rock the last few days, or haven\'t any social media accounts, you have in all probability seen the masses of tweets, shares, and blog posts written concerning the most recent SEO news free by the pinnacle of Google’s web Spam Team, Matt Cutts. He hell for leather said that guest blogging for SEO is dead, and it has stimulated lots of discussion. 

Why is this happening?

 
Now this statement has gotten lots of SEOs and business house owners freaked out, and they’re troubled that Google could be coming up with another attack on their latest/favorite way of building links. Which, in itself, is wherever lays the matter in the initial place. Too many of us have used solitary “tactics” as their one and only “strategy” to acquire links and be included in the SERPs.

With that being said, is it very any surprise that Google needs to throttle on people that area unit using guest blogging as there one and only way of acquiring links?

Guest blogging was ne\'er meant to be a full-blown link building strategy. it had been best used as a “tactic” that business house owners and online marketers could use to grow their social media presence, online community, and web site audience by showcasing their merchandise, services and business data on different relevant websites.

Instead, too many online marketers have used guest blogging because the new sort of article marketing. By inserting “guest blog posts” on caliber sites, often unrelated to their business, for the sole purpose of getting a link back to their own web site is, by its very nature, a SPAMMY tactic. similar to submitting generic content to previous article sites in hopes that Google will rank the site for his or her targeted keywords and phrases, this was a method that merely couldn’t last.

Online marketers got to go away from the mentality that we build and place content to easily get a link. True online marketing, or guest blogging for that matter, is concerning creating content that will facilitate your company get the eye it deserves by providing real value on different websites. It ought to ne\'er be concerning merely getting links to your web site.

 
So Is Guest Blogging very Dead?

 
With all this being said, No, guest blogging, if done right, is not dead. simply consider it as Google swing a bounty on the heads of web sites and companies World Health Organization area unit “guest blogging purely for links” and “rankings”. “Matt Cutts” “recently updated his post” to clarify this time by saying: 

Moving Forward

 
If we, as Associate in Nursing business, want to stop Google from perpetually throwing wrenches in online marketing ways marketers got to stop turning good quality “tactics” into the only “strategy” for getting noticed  and earning rankings.

There area unit plenty of ways that to acquire links the right way, like whitepapers, infographics, videos, pictures and therefore the list goes on and on. Marketers got to stop longing for the simple way of getting links and concentrate on things that serve an improved purpose.

If you are about to use guest blogging as a tactic to grow your business then use it to extend your brand, communities, “audience referral traffic” and “reach. Stop using” it to “purely build links” and “manipulate the SERPs”.