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Competitor Analysis is one of the foremost crucial factors in coming up with out the best search engine optimization strategy for your web site. competitor Analysis gives you a plan concerning the sites that area unit ranking high together with your targeted keywords and what have they done right to induce the love and trust of search engines. many Seo\'s neglect this most vital part and begin optimizing their web site by applying the off page improvement strategies and correcting the title and meta tags. you must not neglect \'Competitor Analysis\' as this helps in responsive some key queries associated with the right improvement of the website.
How to Do Competitor Analysis
As the name suggests itself, challenger Analysis means that analyzing the on page furthermore as off page factors of your competitors web site and checking out why it ranks high on the search engines with the chosen keywords.
Steps for doing challenger Analysis
1- Visit the computer programme wherever you want to rank your web site and enter your chosen question.
2- write the first three results that the computer programme returns.
3- Visit every of those websites one by one and analyze the factors given below:-
a- The universal resource locator of the website with reference to the presence of keywords in it.
b- The age of the domain.
c- The title and also the meta tags of the online page.
d- the employment of the heading and also the daring tags.
e- The connectedness of the content.
f- The authority of the domain.
g- The page rank of the online page.
h- the quantity of times the keyword is present on the webpage with reference to the content i.e. the content to keyword magnitude relation.
i- This Presence of the website on yahoo directory or dmoz .
j- the quantity of backlinks to the website or to the webpage.
k- the quantity of authority links inform to the website or to the webpage.
l- The site\'s local presence and citations.
m- the employment of anchor text on the backlinks.
n- The inner links of the location and also the range of OBL\'s (Out sure Links).
o- Use of crumb.
p- Use of discourse links and footer links.
q- the quantity of indexed pages of the website on search engines.
r- The presence of the website social media .
s- The Alexa rank of the location.
t- The loading time of the location.
Please Note:- whereas doing the challenger analysis, try to verify why the location is useful to the users, what reasonably helpful data the location is providing and prepare your strategy consequently keeping the user in mind.
Tools for doing challenger Analysis
Domain tools
Website critic
Backlink Watch
Alexa
Benefits of challenger Analysis
1- It helps you to know the connectedness rule of search engines.
2- It helps you to arrange your SEO strategy well.
3- It helps you to search out out relevant sources of backlinks for your web site.
4- It gives you a plan concerning the taste of the user.
5- It helps you to search out out what you can come through with SEO.
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